Rock Meets Rodeo: Inside the Kid Rock PBR Rodeo Experience
When country grit meets rock ‘n’ roll attitude, you get the Kid Rock PBR Rodeo an explosive, high energy event where arena lights blaze, bulls buck hard, and the music pounds even harder. Born from a bold partnership between multi-platinum artist Kid Rock and the Professional Bull Riders (PBR), this one of a kind spectacle fuses the raw intensity of America’s toughest sport with a full throttle concert experience that celebrates everything loud, proud, and unapologetically Western.
But this event isn’t just about bull riding. In a fresh twist on traditional rodeo, the Kid Rock PBR Rodeo introduced a unique teams-style rodeo competition that brought together top athletes from across multiple rodeo disciplines bareback, saddle bronc, tie-down roping, barrel racing, and more. Handpicked and paired into fierce team matchups, these elite cowboys and cowgirls went head to head, pushing the limits of performance and creating a thrilling, fast paced format that had fans on their feet. It was rodeo like you’ve never seen it faster, louder, and tougher than ever.
Photo Credit: Mariella Nava @ellanavaphotography
A huge Congratulations to the Jokers, who clinched the overall team title at the 2025 Kid Rock’s Rock N Rodeo, showcasing exceptional skill and teamwork across multiple disciplines.
Set in major arenas and powered by stadium-style lights and music, this event is where the Western lifestyle meets rock concert energy. From bone rattling rides to pyrotechnics and a full-blown Kid Rock performance, every moment was packed with edge and adrenaline. Whether you came for the broncs or the bass, there was no denying the energy in the air and the crowd came ready to celebrate the best of both worlds.
We were so happy to see so many celebrities. Country music star Parker McCollum not only performed at the event but also made a grand entrance riding shotgun with legendary bull rider J.B. Mauney and his son Jagger . Additionally, actor Cole Hauser, known for his role in Yellowstone, hosted the Ultimate Tailgate Party at AT&T Stadium during the PBR World Finals weekend, which coincided with the Rock N Rodeo event .
Photo Credit: Mariella Nava @ellanavaphotography
For Western Life & Style readers, the Kid Rock PBR Rodeo is more than entertainment it’s a movement. It’s proof that rodeo can evolve while still honoring its roots. With legends of the arena, powerhouse women, and a whole lot of rebel energy, this event proves the Western lifestyle isn’t going anywhere… it’s just getting louder.
Photo Credit: Mariella Nava @ellanavaphotography